Teeth whitening has become one of the most sought-after cosmetic procedures worldwide. A bright, white smile makes a world of difference, boosting your appearance and confidence. Whether it’s for a special occasion or everyday life, the desire for whiter teeth is universal.

Our Findings

Consumer interest in teeth whitening is growing significantly due to a cultural shift towards self-care and improving personal appearance.
Younger adults, especially those under 35, are particularly eager to achieve whiter teeth, indicating a trend of making cosmetic dental care a priority.
Teeth whitening treatments are highly effective.
Rising concern about unregulated and unsafe whitening options highlights the importance of seeking professional dental whitening services.
The teeth whitening industry is expanding quickly, with more professional and at-home whitening products becoming available to consumers.

Teeth Whitening Industry and Market Trends

The global tooth whitening market was worth around $6.14 billion in 2020 and is projected to grow to $8.21 billion by 2026. This growth highlights a substantial increase in consumer interest.

The growth of this industry is due to several factors:

Increasing awareness and accessibility of dental aesthetics
Advancements in whitening technology
Growing disposable income in many regions
Wider availability of both professional in-office and at-home whitening options

The growing interest in white teeth is part of a larger cultural shift towards self-care and personal appearance. As people increasingly focus on oral health and aesthetics, teeth whitening is becoming an important part of the beauty and wellness industry.

How popular is tooth whitening?

According to the Oral Health Foundation, four in 10 people under 35 have had teeth whitening treatments, highlighting a strong trend of young people having cosmetic dentistry.

Using Google Trends, we found the search term 'teeth whitening' is on the rise, with peaks in 2017 and 2020. This could be due to the lifting of lockdown restrictions during the COVID-19 global pandemic, which led to many people seeking cosmetic enhancements as they returned to social settings and events.

A 2016 survey revealed that 84% of respondents felt there was more pressure to have an ideal smile due to the rise in adults and celebrities having orthodontic treatment. This cultural shift and rise in social media have undoubtedly contributed to the rising interest in having whiter teeth.

Across all age groups, there's significant interest in professional teeth whitening. A UK survey found that 22% of people said they would probably get their teeth professionally whitened, with an additional 10% reporting they definitely would or already had. The youngest age group, 18 to 24, showed even more enthusiasm, with 40% indicating they would probably whiten their teeth.

These figures highlight a clear trend: teeth whitening is becoming increasingly mainstream. As more people recognise the impact of their smiles on their appearance and self-esteem, the popularity of whitening teeth will continue to grow in the coming years.

How effective is tooth whitening?

It's estimated that 90% of teeth whitening treatments are successful, and evidence-based studies have shown that professional systems lighten teeth by up to 10 shades. That's a significant improvement that can truly transform a person's smile.

The effects of teeth whitening will last anywhere from a few months to up to 3 years. However, this will vary from person to person. How long the whitening will last depends on various influences, including:

Your oral hygiene habits
What you eat and drink (especially foods and beverages known to stain teeth)
Whether you smoke
The natural ageing process of your teeth

While teeth whitening is generally very effective, factors like your initial tooth colour, the cause of any discolouration, and the specific type of treatment used will affect the final outcome.

Is tooth whitening safe?

The tooth whitening process typically involves using bleaching agents like hydrogen peroxide to remove stains and lighten the teeth's colour. Tooth whitening is generally considered safe when performed by a qualified dentist or using approved at-home products. However, some people may experience temporary tooth sensitivity or gum irritation during or after the treatment.

Dentists recommend using fluoride products alongside whitening treatments to help protect tooth enamel and reduce sensitivity. It's also important to follow the instructions carefully when using over-the-counter whiteners to avoid overuse, which could potentially damage tooth enamel.

While professional tooth whitening is safe, a concerning trend has emerged. New research has uncovered that single adults are driving an increase in the illegal teeth whitening industry. Thousands have admitted to putting themselves at risk by having procedures done by untrained and dangerous providers operating outside the law.

This trend highlights the importance of only having this treatment performed by qualified dentists. Illegal providers may use unsafe concentrations of bleaching agents or improper techniques, which can lead to serious oral health issues.

Different Types of Teeth Whitening Products & Treatments

Whitening Toothpaste

Whitening toothpaste is often the first step towards a brighter smile and is the most preferred type of toothpaste over standard kinds of toothpaste.

These toothpastes contain mild abrasives and special chemicals designed to help remove surface stains. While they can be very effective, the results are usually subtle and take time to notice.

Whitening Strips

Dental strips have gained popularity because of their accessibility, cost, and ease of use. In 2020, around 20.59 million people in the US were using them for their teeth, and the current global teeth whitening strips market is valued at $83.7 million and is anticipated to more than double by 2032.

These thin, flexible strips are coated with a peroxide-based whitening gel and are applied directly to the teeth. They can effectively reduce mild to moderate discolouration, making them a popular choice for those wanting a quick and accessible solution.

Professional Teeth Whitening Treatment

For those looking for more dramatic results, professional teeth whitening treatments offered by dentists are often the most effective option.

These treatments use higher concentrations of whitening agents and can be customised to address individual needs. In-office treatments provide significant results in just one session, while take-home kits from dental professionals offer the benefits of professional-grade whitening in the comfort of your home.

Whitening Teeth with The Dental Spa

If you want to achieve a more confident smile, The Dental Spa Jersey has exceptional teeth whitening services tailored to your needs. Whether you prefer the convenience of at-home whitening kits or the immediate results of our professional in-office treatments, we have options that fit your lifestyle.

Our experienced team is dedicated to providing safe and effective whitening solutions that transform your smile. Don’t wait any longer - schedule your consultation today to discover how we can help your teeth shine brighter than ever!

Other Tooth Whitening Statistics and Facts

Teeth whitening products are designed to remove enamel on natural teeth, so they will not work on dental implants, crowns, caps, fillings or veneers.
37% of brides said they would have their teeth whitened for their wedding day.
People are looking for more natural alternatives to whiter teeth, and charcoal toothpaste, baking soda and coconut oil are high on the search trends.

Teeth Whitening Statistics 2024